Press Center

Read data-driven pregnancy and parenting insights from the field and from our community, including press releases and media announcements.

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Awards

What to Expect is a winner of The Anthem Awards for two consecutive years. In 2023 we are proud to share that we won Gold and Silver in the Diversity, Equity & Inclusion category for our #BumpDay campaign highlighting the disparities in maternal health care across the country.

Research and Insights

baby registry trends, cash folded into paper airplanes moving from one phone to another

Moms-to-Be Want Cash at Their Baby Showers, New What to Expect Survey Shows

6 Parenting Trends You'll See in 2024

sex to get pregnant, couple sharing an intimate moment at home

13 Women Share What Sex When Trying to Conceive Is Really Like

Disney Baby inspired fetal size comparison with Winnie the Pooh

The What to Expect App Just Got a Magical Update: Disney Baby-Inspired Size Comparisons

Baby Trends 2023 - Pregnant woman looking on her computer

5 Baby Product Trends You’ll See in 2023

moms' politics and parenting styles, pink and purple colored pencils lined up on a purple background

Supportive or Strict? Your Parenting Style May Line Up With Your Politics

postartum sex survey, hourglass with white sand on pink background

Nearly Half of Moms Wait 2 Months or Longer to Have Sex After Birth

Today's Moms Say They're More Supportive and Nurturing Than Their Own Parents Were

moms and marketing survey, row of toy people on light purple background

Majority of Moms Say Advertisers Are Missing the Mark on Realistically Portraying Their Lives

gen z and millennial perfect parent, mom playing with baby on the floor

Gen Zers and Millennials Have Very Different Ideas of What It Means to Be the 'Perfect Parent'

Moms Are Feeling More Anxious and Burned Out Than Ever, Even As the Pandemic Recedes

Breastfeeding Is Much Harder Than Most Moms Expect: Survey

Survey: 1 in 4 Pregnant Women Feel Ignored or Dismissed by Health Care Providers as Maternal Health Disparities Persist

The Biggest Baby Registry Trends of 2022

About What to Expect

Tools & Registry

The educational health content on What To Expect is reviewed by our medical review board and team of experts to be up-to-date and in line with the latest evidence-based medical information and accepted health guidelines, including the medically reviewed What to Expect books by Heidi Murkoff. This educational content is not medical or diagnostic advice. Use of this site is subject to our terms of use and privacy policy. © 2005-2024 Everyday Health, Inc., a Ziff Davis company.

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