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Prime Day ends at midnight, and What to Expect's eagle-eyed shopping editors will be working till then to scope out the most impressive deals on baby gear and pregnancy must-haves. Among the low prices on pregnancy-safe beauty items and luxe baby brands, we’ve found deep discounts on some of our readers’ favorite items; the essentials that they have been adding to their carts all year long. And if What to Expect moms and moms-to-be are buying it, you know it’s a must-have.
How do we know what our readers are buying? We analyzed our internal (anonymous) shopping data to see which items What to Expect moms bought the most in 2024. We then cross-checked this list with Amazon’s deals page to see which of these pregnancy and parenting items are on sale during Prime Day. Check out the full list below to see which of our readers’ favorite items you can score for much less.
A safe way to keep baby warm while they sleep
Winner of a What to Expect Sleep Award and What to Expect Mom Must-Have Award , Halo's sleep sack keeps baby cozy and gives parents peace of mind that their child won’t overheat. The two-way zipper make it easy to use, and the array of fabrics means you can find the one that works for your climate.
A pregnancy-safe sunscreen that won’t clog your pores
If you’re looking for a pregnancy-safe sunscreen, the Mineral Mattescreen is a winner — literally. Dermatologists love that the formula is free from chemicals and rich in zinc oxide, while moms-to-be appreciate that it goes on smooth without leaving behind a white cast. Ashley Jones, a writer and mom of two, praises Supergoop’s Mineral Mattescreen for protecting her sensitive skin without clogging her pores — something other mineral sunscreens weren’t able to achieve.
A spacious baby beach tent
Although pricey, parents say California Beach Co Pop N’ Go Playpen is worth the money because of its amazing quality that allows it to last for several years. It offers plenty of room, as well as mesh sides that keep the air flowing.
A pregnancy-safe smoothing serum
Retinol is a skincare staple for many, but a HUGE no-no for moms-to-be. Fortunately, the What to Expect community has a solution: Herbivore Bakuchiol Retinol Alternative Serum. Voted Best Retinol Alternative in the 2024 Pregnancy-Safe Beauty Awards, the serum contains bakuchiol, a plant-based extract that acts as an anti-inflammatory. It also has tremella mushrooms to lock in hydration and give your skin the ultimate glow — even if you’re not pregnant.
A hospital-grade wearable breast pump
The Elvie Stride Wireless Breast Pump remains a favorite wearable breast pump among What to Expect staff and community members. Moms love that the pump provides hospital-grade power without needing power from an outlet, and that it's especially compared to other breast pumps.
An all-time WTE favorite nursing bra
Kindred Bravely is known for their comfortable and convenient bras; specifically, the Kindred Bravely Sublime Hands-Free Pumping and Nursing Bra. Made of ultra-stretchy nylon and Spandex, this bra has two layers of fabric: One that pulls down to reveal horizontal slits that hold pump flanges in place, and a second that exposes the whole breast for direct feeding, so you can wear it while pumping or nursing. In addition to the genius design, we love that Kindred Bravely has a relatively expansive size range: up to 3X and cups up to H.
The ultimate water table
Stephanie Fisher, our Senior Director of Multi-Platform Content Strategy, bought the KiwiCo’s Water and Sand Sensory Table as soon as temperatures started to rise, and her two kids haven’t stopped playing with it. Featuring a double-duty plastic tub, an innovative drawing surface, and 20 accessories that enhance water play, KiwiCo’s multipurpose table provides hours of entertainment. Plus, it can be used indoors during the winter and adjusted to grow with your child.
You can read Stephanie’s full KiwiCo Water Table review here.
A must-have for hot summer walks
Temperatures have been rising, so it's the perfect time to snag this WiHoo fan. With flexible legs that wrap around the stroller bar, you can easily adjust it to ensure baby stays cool on summer walks. Plus, it has three settings so you can best modify it for baby’s comfort.
Moms’ favorite baby-safe sunscreen
Deemed the Best Baby Sunscreen by dermatologists and What to Expect staff members, Thinkbaby SPF 50+ sunscreen is a summer must-have. The mineral sunscreen uses zinc oxide to block 98 percent of UVB rays. And because it’s free from oxybenzone, parabens and phthalates, you don’t have to worry about any “junk” coming into contact with your baby’s sensitive skin. Regarding the texture, What to Expect parents say it’s “silky” and “easy to rub on,” which is a huge plus if you’re dealing with a wiggly baby.
What to Expect Moms stocked up on Thinkbaby sunscreen during the Amazon Big Spring Sale when it was 40% off. Fortunately, the deal is still on, so you can grab a tube (or 10) for $9 each.
A wagon stroller with plenty of space and comfort
Perfect for adventures, the Graco stroller wagon is a mere 30 pounds compared to the heftier 50 pounds of other stroller wagons. Yet despite it’s light weight, it’s sturdy enough to hold up to 100 pounds of kids and cargo. It also folds flat so you can easily transport it in your car.
A baby bottle that mimics breastfeeding
Deemed the best bottle for breastfed babies, What to Expect moms say Nuk Simply Natural bottles have a number of features that have helped their babies to switch back and forth between bottle-feeding and breastfeeding. Specifically, a flat edge nipple with multiple holes to help the flow of milk feel more like breastfeeding.
Another impressive baby bottle
Another popular baby bottle among What to Expect readers, Lansinoh’s Momma Breastfeeding Bottles are designed so babies can use the same sucking motion that they would during breastfeeding. The bottles also have an air ventilation system that reduces the amount of air your baby swallows, helping prevent colic.
A pregnancy pillow with over 100,000 reviews
Voted Best Pregnancy Pillow in the What to Expect Sleep Awards two years in a row, the Pharmedoc pillow receives constant praise for making side-sleeping easier during pregnancy thanks to the firm, but forgiving filling that supports your belly, back, knees, neck and hips. Though some may find it large, there’s a detachable “leg” that you can remove to save on space.
A supportive band for pregnancy pains
For daytime relief, What to Expect moms recommend KeaBabies' belly band. It's highly supportive without being too heavy; especially helpful during the dog days of summer.
A soothing belly butter
There’s no shame in stretch marks. But, for those who want to minimize their appearance, dermatologists suggest applying belly butter liberally throughout your pregnancy. One of our favorites: Burt's Bees Mama Belly Butter. The blend of shea, jojoba and cocoa butter makes it super moisturizing and easy to apply. Plus, it’s fragrance-free so as not to upset more sensitive noses.
An affordable, wearable pump from a beloved brand
Momcozy’s newest wearable breast pump provides the power of a traditional breast pump but the portability of the wearable models. Not to mention the Momcozy Mobile Flow Hands-free Breast Pump's sleek, leak-proof design keeps you from losing any milk.Read our full review of the Momcozy Mobile Flow Hands-free Breast Pump here.
A compact, convertible car seat
The Graco Slimfit 3-in-1 Car Seat is a popular choice for What to Expect moms, especially those who need to fit three car seats in the backseat. Easy to install, the Slimfit does have impressive longevity: It’s a 3-in-1 model including a rear- and forward-facing position, as well as a highback booster mode that fits children up to 100 pounds.
A cute pool float for baby
One of the more popular baby pool floats, the Mambobaby Float comes with a sun canopy to protect baby’s skin and straps for safety. But it’s also a great pick because it’s easy to set up thanks to its self-inflating design. Parents also like that it folds up compactly for easy transporting, perfect for taking on a summer vacation. Just keep in mind that baby pool floats should never be used in place of parental supervision — you should always be within arm’s length of baby when they’re in the float.
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